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In most cases, they differ less than five percent. We want to bring back the art of bookmaking and stand behind our own trading team and statistical models. We believe this will attract customers who are looking for something different in what is a large but homogenous market at the moment. SBC: Are you able to explain what led to the thought process behind only offering pre-match fixed odds on a wide range of sports? DD: Pre-match and in-play bets are two very different entities. Of course, over the last few years, live betting has grown exponentially and now accounts for around three quarters of all wagers for many major sportsbook operators. But there remains a large market for pre-match betting that is not being well serviced by current products. It is no secret that operators are suspicious of pre-match bettors. These customers have more time to analyse the match, whereas in-play betting tends to be based primarily on emotion. As a result, live betting carries a resemblance to casino gaming, and the margin for operators is usually higher. We are appealing to a different type of customer, the type who is more considered in their betting and likes to shop around bookmakers for the best price available.
For the original version including any supplementary images or video, visit https://www.sbcnews.co.uk/features/2018/09/12/vsodds-bet-appealing-to-a-more-considered-sportsbook-user/
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